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Market Expansion Strategies in Brazil: Thoughts from Leading Indian Agrochemical Suppliers

Willowood India has been manufacturing & serving advanced quality agrochemicals to the Indian farming community for the past 7 years. Adding new products in its portfolio every year, Willowood is strengthening its foothold in the Indian crop-protection industry.  By the end of 2014-15, Willowood had expanded its retail customer base to more than 5000 direct dealers/distributors & in such a short span of time Willowood''''s products are already popular brands amongst the farmers which itself is a testimony to the superiority of Willowood''''s quality & servicing.  Willowood''''s innovative & unique product packaging is also one of its USPs amongst the farmers & it has also earned global recognition with 2 of its product packings being nominated amongst the top 3 at the Agrow Awards held at London in 2015.  With its wide-spread network, high quality products, innovative packaging & efficient servicing, Willowood has been able to win the trust of the Indian farmers and thus truly vindicating its tagline - "Products you need, from the People you Trust"